Declared by Rolling Stone as “the future of music” and praised by Billboard, Pitchfork, Complex, Vibe, Teen Vogue, and more for creating one of the “Best Albums of 2024” with her debut Gap Year!, 19-year-old singer, songwriter, producer, and multi-instrumentalist LAILA! (aka Baby Genius) is one of music’s most exciting new voices. The Brooklyn native’s self-produced debut also earned her a spot on Billboard’s annual 2025 “21 Under 21” list of rising superstars. Complex, People, and Refinery29 have praised her as an artist creating a Gen-Z sound entirely her own, with Refinery29 declaring, “LAILA! is more than a viral moment, she’s here to stay.”
She’s the creative force behind the chart-topping, globally viral singles “Like That!”#1 on Billboard’s TikTok Top 50 for six weeksand “Not My Problem,” which hit #1 on multiple charts and has surpassed 100 million streams. The latter sparked a cultural wave, amassing over 100 million plays across Instagram Reels, YouTube Shorts, and TikTok stories. In 2025, she delivered a show-stopping COLORSxSTUDIOS performance, lit up the live televised stage of the BET Awards 2025 Red Carpet Live! Pre-Show, and electrified festival stages including Lollapalooza, Roots Picnic, and Camp Flog Gnaw, among others.
Fresh off a sold-out “Gap Year!” North American headlining tour and her debut “Flyer Than U” European tour, LAILA! is captivating audiences worldwide…solidifying her place as one of the defining voices of her generation.