Private Event Space in NYC

12,000 Sq Ft Event Venue

First opened in 1938 by theatrical showman and impresario Billy Rose, the Diamond Horseshoe was known for dinner theaters, vaudeville-style reviews, and a chorus of showgirls called “Billy Rose’s Long-Stemmed Beauties.”

Since being taken over by new owners Blue Note Entertainment Group and dubbed Sony Hall for our 2018 reopening, the landmark space has been restored and now offers a personalized experience for any private event as a full-service venue.

Located in the heart of Midtown Manhattan by Times Square, Sony Hall is the place to go if you’re looking for new private event venues that can cater to your every need. With an open floor plan, two full bars and the ability to create a catwalk, as well as an additional center stage, Sony Hall can be reinvented to suit your personalized specifications.

How We Beat Other Event Spaces in Manhattan

Our venue includes three distinct spaces that can be used to fit your needs for any occasion.

  • Main Ballroom: perfect for larger events (up to 500 seated or 1,000 standing)
  • Upstairs bar: great for medium sized events (up to 65) 
  • Newly restored speakeasy: perfect for an intimate affair (up to 40) 

We employ a team of planners who can map out every detail of your experience, whether you’re using our space for business or something personal. 

We’ll even help coordinate what food & drink to serve and our onsite chefs will make sure that all appetizers, entrees and homemade desserts satisfy even the pickiest palate.

Our planning team will speak with you in depth to ensure that you get the experience you desire out of your time at our event venue.

Audio & Video Innovation

With a name like Sony Hall, you know that the state-of-the-art technical system onsite will truly make your event memorable. We’re designed as a concert hall, so you’ll love that our transformative music experience uses 30 speakers to give you the most ideal sound possible.

We also employ a video specialist who can record events of any variety using our 4K remote camera system to capture footage from optimal angles for you to use as you see fit. Our extensive lighting and sound effect capabilities allow your experience to truly personalize our venue.

Private Events in NYC

Sony Hall has experience planning and hosting numerous private events. Some of the types of private experiences we’ve helped deliver with tremendous success include:

  • Galas
  • Fashion shows
  • Awards ceremonies
  • Wedding ceremonies and receptions
  • Birthday celebrations

Corporate Events

We understand the professional look and feel that’s required for a business gathering and we’ll make sure that it exudes while injecting your company’s distinct personality into it. From table settings to customizing a live feed or meeting presentation, we’ll assist in any & every aspect of your company’s specific needs.


Some of the corporate events that our NYC venue has helped execute over the years include:

  • Important business meetings
  • Team building exercises
  • Retirement parties
  • Employee appreciation nights
  • Company holiday parties

Book Your Event in NYC

Per New York City’s guidance, Sony Hall is requiring all guests, staff & musicians ages 12+ to be fully vaccinated against Covid-19 to enter. Children ages 5 to 11 must have received at least one dose.

Proof of vaccination may include your physical CDC card, photo of your CDC card, NYC Covid Safe App, or the NYS Excelsior Pass.

In addition to the vaccination policy, New York City continues to encourage masks for all indoor gatherings, except while you are actively eating and drinking.